How We Started

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The COVID-19 pandemic triggered widespread lockdowns that severely impacted the global economy. Businesses closed, leading to a significant downturn and increased unemployment, particularly affecting in-person sectors like tourism and hospitality.

However, the crisis also spurred innovation. As traditional commerce ground to a halt, home-based businesses flourished, driven by a surge in e-commerce, delivery services, and digital freelancing.

A crucial development was the rise of live streaming.